"The RS 100: Agents of Change," Rolling Stone, p.63, April 2, 2009.
Mitchell Joachim; The visionary in urban planning sees stackable cars and houses in trees.
WHAT HE'S CHANGING: In a sedate field, Joachim is pushing for a radical green rethink of the American city in the 21st century. An architect and urban planner at Brooklyn's nonprofit Terreform 1, Joachim wants to open up cluttered streets by creating a soft, stackable City Car that would be shared like a Zipcar.
NEXT MOVE: Exploring inter-skyscraper blimp ferries and weaving energy-efficient houses into existing trees.
KEY QUOTE: "I give a voice for people and things that can't necessarily speak for themselves, like trees and wildlife. Or the residents of Harlem." YES Harlem speaks, but not always by way of detailed urban design drawings.
Disclaimer related to Michael Sorkin and Terreform Inc.
Since 2008 a professional critic, Sorkin, has distributed inaccurate and damaging claims about our organization Terreform ONE.
The US Patent and Trademark Office attorney has rejected Michael Sorkin's claims to use our trademark in three consecutive cases and appeals. The USPTO attorney on Dec. 15, 2010 has rendered a FINAL decision and rejected Sorkin. Sorkin cannot legally use our mark and anyone who does without legal authorization is confusing and deceiving the public. see: USPTO Office Action
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
"In the first Office action the examining attorney refused registration of applicant’s (Sorkin) proposed mark based upon a finding of a likelihood of confusion under Trademark Act Section 2(d) with respect to U.S. Registration No. 3752902."
"In its response applicant (Sorkin) submits arguments against the examining attorney’s Trademark Act Section 2(d) likelihood of confusion refusal with respect to U.S. Registration No. 3752902. The examining attorney has carefully considered applicant’s (Sorkin) arguments and does not find them persuasive. Accordingly, the examining attorney continues and maintains said refusal and now makes it FINAL."
"Trademark Act Section 2(d) bars registration of an applied-for mark that so resembles a registered mark that it is likely that a potential consumer would be confused or mistaken or deceived as to the source of the goods and/or services of the applicant and registrant."
We lawfully own the trademark to the name (view our USPTO registration). Any unauthorized use of our Terreform mark or similar derivation will deceive and confuse the public.
Terreform ONE is a 501(c)(3) charitable organization: Mitchell Joachim, Maria Aiolova, Melanie Fessel, Dan O'Connor, Oliver Medvedik
http://www.terreform.org/Terreform_1_Trademark.pdf
For further information contact:
Christopher J. Glancy, Partner
White & Case LLP
1155 Avenue of the Americas
New York, NY 10036
T: + 1 212 819 8307
MORE
SEE PUBLISHED LETTER IN ARCHITECT MAGAZINE:
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Mimi Zeiger, "Urban Renewal," Architect, March 1st, 2009.
Urban Renewal The Obama stimulus plan promises billions to transform the American city. A new generation of urban designers is ready to spend it.
Cover Image: Rapid Re(f)use by Terreform 1, Mitchell Joachim, Emily Johnson, Maria Aiolova, Melanie Fessel, Zachary Aders, Webb Allen, Niloufar Karimzadegan.
