On Flatbush Avenue, Seven Stories Chock-Full of Ideas, by Jed Lipinski, Photos Benjamin Norman Published NYTimes: January 11, 2011.
"Mitchell Joachim, an ecological architect and one of three TED fellows (for technology, entertainment and design)on the floor, likens the Metropolitan Exchange to a modern-day version of Bauhaus, the German design school. “People here have enormous credentials and potential to succeed,” Mr. Joachim said. “Plus the rent is ridiculously cheap.” Mr. Joachim’s nonprofit design collective, Terreform One, promotes green initiatives in cities. Its conceptual projects are on display, including One-Day Tower, a model of a 53-story building built from all the trash produced by New York City in 24 hours."