E-Waste Bot for Cities

Terreform ONE at Tallinn Architecture Biennale

Maria Aiolova was invited to present Terreform ONE's work at the First International Tallinn Architecture Biennale (TAB) that took place September 8th – 11th in the Estonian capital. TAB’s main theme was landscape urbanism and the relationships between the fields of architecture, landscape architecture and urbanism. TAB comprises of multiple types of events: exhibitions, vision competition, symposium, lectures, discussions, workshops and guided tours in various parts of Tallinn. Invited guests included architects and related professionals from Estonia, United States, United Kingdom, France, Denmark, Sweden and Finland. For more information go to http://www.tab.ee/

A Terreformed Summer

Last week at the Phaidon Bookstore in Soho, White Box Gallery held a benefit for their new sustainable art garden by organizing a panel discussion called “Sustainable Work Lab: new projects in art, architecture and urban design.” Ali Hossaini moderated the discussion between landscape designer Frances Levine, architect David Turnbull, and urban designer Maria Aiolova.
by Tom Stoelker

see more at Architect's Newspaper A/N Blog

The Optimist

Maria Aiolova on the cover of WIT Magazine.

The Optimist 

One way to ensure a better future for our planet? Give people something to look forward to.

ONE Prize 2011 Winners Announced!

Jury Session: Roberta Weisbrod, Charles McKinney, Matthias Hollwich, Maria Aiolova, Amanda Burden, Bjarke Ingels,

Wellington Chen and Helena Durst. (from left to right)

Terreform ONE is proud to announce the finalists of:

Water as the 6th Borough: 

Open International Design Competition to Envision the Sixth Borough of New York City

Urban Mobility: Terreform on Current TV

Terreform Company Profile in Google Think Quarterly

Innovation Spaces  Terreform ONE is a non-profit design group that promotes green design in cities. It is based in Brooklyn, New York. At Terreform ONE we need ‘messy’ spaces to create a massive outpouring of projects and models. We have a collection of materials and artifacts found throughout the city of New York that add to the environment. These seemingly random objects are essential to helping us formulate complex morphologies into tangible suppositions.  Design is seeing new qualities in everyday objects. We surround ourselves with these seemingly random items to be inspired just so. Our working studio is similar to the toymaker’s shop in Ridley Scott’s Blade Runner – a physical narrative of possibilities ready to be animated. -- Mitchell Joachim, Co-founder
by Holly Finn and Matt Bochensk, Google Think Quarterly

Terreform at The Economist; The Outlook for Growth

Mitchell Joachim at the Economist 

http://ideas.economist.com/presentation/outlook-growth

Future Shock: Escape the Urban Jungle

Published Feb. 08: designbuild-network.com

"The UN forecasts that growing urban populations will place unprecedented strain on the infrastructure of our cities. Mitchell Joachim and Jürgen Mayer talk to Rod James about the relationship between cities and their inhabitants and the need for a radical reimagining of the urban landscape."

"Forceful views such as this make Joachim, co-founder of urban design group Terreform ONE, not only one of the most influential thinkers in his field but also a journalist's dream. An associate professor at NYU and senior fellow of the TED organization, Joachim has done more than anyone to highlight the need for a radical rethink of the way architects and urban planners approach their trade. This desire for change is motivated by a demographic force that is becoming too strong to ignore."

Future Shock: Escape the Urban Jungle

Terreform in The Huffington Post

Mitchell Joachim Of Terreform ONE Imagines A Zero-Impact New York 100 Years From Now  

by Damiano Beltrami, The Huffington Post:

Architect and urban designer Mitchell Joachim hates the idea of a lower-pollution New York a hundred years from now. He envisions a city that actually eliminates pollution.  "I want a city that cleans up the impact of the last hundred and fifty years of industrial waste. It has to have a positive impact," said Joachim, pacing up and down his studio in the Metropolitan Exchange building on Flatbush Avenue in Brooklyn.  At a time when most progressive urban designers try to make cities greener, this co-founder of the nonprofit design group Terreform ONE and his team are on a crusade to radically change the notion of how cities like New York will function in a hundred years. Only completely flipping ideas about housing, transportation, and recreation spaces can city planners project a revolutionary urban habitat, according to Joachim and his crew.

ONE Prize 2011: Water as the 6th Borough in NYC

Open International Design Competition to Envision the Sixth Borough of New York City:
The ONE PRIZE committee invites the most talented and imaginative architects, landscape architects, urban designers, planners, engineers, scientists, entrepreneurs, economists, artists, students, and individuals to propose ideas for the NYC Blue Network and The World’s Largest Clean Tech Expo in 2014.

These propositions must include; expanding waterborne transportation, linking the five boroughs with transit hubs, incorporating ferries, water taxis, bike shares, electric car-shares, electric shuttle buses, providing in-water recreation, educational events, cultural activities, pavilion halls, and climate resilience.
visit: www.oneprize.org

Terreform ONE in Topos 73

Urbaneering Brooklyn NY 2110 - The Sci-Fi-Based Solution to Climate Change

An intensified version of an autarchic Brroklyn supplies all vital needs fpr its population. Dilapidated structures are replaced with vertical agriculture and housing merged with infrastructure. Visionary operations are not just about a comprehensive model of tomorrow's city, but an initial platform for discourse..  Author: Joachim, Mitchell

Terreform ONE in New York Times

 

On Flatbush Avenue, Seven Stories Chock-Full of Ideas, by Jed Lipinski, Photos Benjamin Norman  Published NYTimes: January 11, 2011.

 "Mitchell Joachim, an ecological architect and one of three TED fellows (for technology, entertainment and design)on the floor, likens the Metropolitan Exchange to a modern-day version of Bauhaus, the German design school. “People here have enormous credentials and potential to succeed,” Mr. Joachim said. “Plus the rent is ridiculously cheap.”  Mr. Joachim’s nonprofit design collective, Terreform One, promotes green initiatives in cities. Its conceptual projects are on display, including One-Day Tower, a model of a 53-story building built from all the trash produced by New York City in 24 hours."

 

Exhibition at Proteus Gowanus in Brooklyn NY

Proteus Gowanus presents the opening reception of the 2nd Paradise exhibition,

featuring the work of 15 artists, designers and architects.

Some of these works examine the inward aspect of Paradise,

evoking states of happiness, exaltation or -- less heavenly --

the struggle to achieve perfect inner harmony.

Others have turned toward the future, imagining urban utopias,

culinary perfection and even the rendering of heaven itself. 

 

Contributors to Paradise 2

Diane Bertolo
Micheline Gingras
Marcia Hillis
Leslie Kerby
Peter Ketcham
Tom Klinkowstein
Patricia McDonough
Lisanne McTernan
Eva Melas
Joseph Motroni
Adine Sagalyn
Erik Schurink
Theo Stewart Stand
Terreform One
Kit Warren 

Digital Art at Google; Rachel Armstrong & Mitchell Joachim

A talk on Living Materials and Architecture from Rachel Armstrong & Mitchell Joachim, Terreform ONE at the Google building in New York.

see YouTube

Detail Magazine on Terreform ONE

A metropolis is reinvented , Mitchell Joachim and Maria Aiolova, Terreform ONE, Detail magazine

Profile for World Architects

New York Architects and World Architects
Please visit our profile for Terreform ONE + Terrefuge:
http://newyork-architects.com/terreform-one-terrefuge/

American Society of Landscape Architects 2010 Expo in DC

Lecture - Mowing to Growing: Rethinking the American Lawn
Featured Speakers: Maria Aiolova, LEED AP, and Mitchell Joachim, Terreform ONE
http://www.asla.org/2010meeting/edSessionsSun1.html

Imaginarium exhibition in Berlin w/ Terreform 1

Studio Lukas Feireiss and Tomorrow's Thoughts Today with Luis Berríos-Negrón
cordially invite you to the IMAGINARIUM.
– Thursday, 02. September 2010, 19:00 –

2 A+P/A, AMID (Cero9), Rachel Armstrong, Tuur van Balen, Christoph DM Barlieb, Philip Beesley, Friedrich von Borries, Vincent Callebaut, Revital Cohen Oliver Croy and Oliver Elser, Justine Cooper, Ecosistema urbano, Eric Ellingsen, Love Enqvist, finsterwalderarchitekten, Vincent Fournier, Lynn Fox, Terunobu Fujimori, Thomas Grünfeld, Ilkka Halso, Husos with Francisco Amaro, Theo Jansen, Christian Kerrigan, Greg Lynn, Ton Matton, Jürgen Mayer H., Lucy McRae, Achim Menges, Nomadisch Grün, Anton Markus Pasing, Phillipe Rahm, Francois Roche, Christiane Sauer, Terreform 1, The Center for Land Use Interpretation, The Why Factory, Triptyque, Mas Yendo, Liam Young.


The Imaginarium is part of the exhibition 'Examples to Follow! Expeditions in Aesthetics and Sustainability' curated by Adrienne Goehler.

September 3 - October 10, 2010; Tue - Sun 12 -8 pm, Thu 12 -10 pm, closed on Mondays
Uferhallen, Uferstrasse 8-11, 13357 Berlin-Wedding, www.z-n-e.info

Terreform ONE in Prague Post

Viewing the present through the future, by Caroline Korsawe

DOX exhibition is part of an international art trend that is looking ahead

"Joachim embraces the future by specializing in dreaming up environmentally sustainable cities. He is part of Terreform ONE, a nonprofit group specializing in such themes."

"With the majority of the world's population now living in cities, Joachim believes it is important to understand the consequences human civilization has on the world's ecosystems. He designed a future model of Brooklyn for the DOX exhibition."
http://www.praguepost.com/tempo/5484-viewing-the-present-through-the-future.html

TerreFarm school successfully completed for 2010

Maria Aiolova, Mitchell Joachim, Christian Hubert and TAs: Marco Castro, Brian Holland
Participants: Orlando C. Quarless, Sara Newey, Tyler Madden, Vaclav Malek, Nancy Kim, Anthony Stahl, izabela karczmarczyk, William Q. Smith, Eva Nemcova, Annabelle Hernandez, Hazem Ahmed, Rebekka Hennig, Alex Sammet, Joanna Pierchala, Annette Williamson, Jennifer Birkeland, Vicki Karlan, Daryl Round, Anne Paillard, Yen Trinh, Tatsui Yuki, Marcus Owens, Monica Hernandez, Lee Youngwhan, Lee Heekyoung, Shim Hoonyong, Kim Minjoo, Choi Songhee, Park Won, Marco Antonio, Castro Cosio

Urbaneering Brooklyn, NY 2110

DOX - Center of Contemporary Art, Prague

THE FUTURE OF THE FUTURE - Terreform ONE; Mitchell Joachim, Maria Aiolova, Melanie Fessel, Dan O’Connor, Celina Yee, Alpna Gupta, Sishir Varghese, Aaron Lim, Greg Mulholland, Derek Ziemer, Thilani Rajarathna, John Nelson, Natalie DeLuca

Urbaneering - Our primary assertion for this future city in Brooklyn is that all necessities are provided inside its accessible physical borders. We have designed an intensified version of Brooklyn that supplies all vital needs for its population. In this city, food, water, air, energy, waste, mobility, and shelter are radically restructured to support life in every form. The strategy includes the replacement of dilapidated structures with vertical agriculture and housing merged with infrastructure. Former streets become snaking arteries of livable spaces embedded with; renewable energy sources, soft cushion based vehicles for mobility, and productive green rooms. The plan uses the former street grid as the foundation for new networks. By reengineering the obsolete streets, we can install radically robust and ecologically active pathways. These operations are not just about a comprehensive model of tomorrow’s city, but an initial platform for discourse. We think the future will necessitate marvelous dwellings coupled with a massive cyclical resource net. The future will happen, how we get there is dependent upon our planned preparation and egalitarian feedback.

Terreform ONE in the Observer

Is this the sustainable city of the future?

Sustainable cities by Rowan Moore. This article appeared on p21 of the The New Review section of the Observer on Sunday 4 July 2010.

TED Talks: Mitchell Joachim

Mitchell Joachim: Don't build your home, grow it! | Video on TED.com

Surface Magazine: Transport Issue

"Road Map To Tomorrow," cover story with Yves Behar - fuseproject, Mike Simonian - Mike & Maaike, and Mitchell Joachim - Terreform ONE, interview by Tim McKeough, Surface Magazine, #83, July/Aug. 2010, pp. 40-45. Special Thank You: Dan Rubinstein.

Popular Science: Mitchell Joachim

Popular Science magazine cover story: Future of The Environment, Mitchell Joachim, The Urban Remodeler, by John Bradley, pp. cover, 7, 46-47, July 2010.

Mitchell Joachim's Eco-City by Nick Kaloterakis

Ecological Urbanism book published

“Envisioning Ecological Cities,” by Mitchell Joachim in Ecological Urbanism, Mohsen Mostafavi and Gareth Doherty (ed.), Harvard University GSD, Lars Muller Publishers, 2010.

Zumtobel Group Award for Sustainability Winners

Terreform ONE wins the Zumtobel Group Award

Co-Founders Mitchell Joachim and Maria Aiolova awarded EUR 60,000

At a meeting at Roden Crater, Arizona (USA) in February, an international jury selected this year's winners of the Zumtobel Group Award for Sustainability and Humanity in the Built Environment. The award in the "Research & Initiative" category went to the non-profit design group Terreform ONE, jointly founded by Mitchell Joachim and Maria Aiolova, for the research project "New York City Resource & Mobility", a visionary plan for New York City that converts waste to buildings and reinvents the city transit system.

The work for this on-going urban project is fundamentally based on the activist notions of self-reliance in the profound writings of Henry David Thoreau, Bill Mollison, Buckminster Fuller, and William Mcdonough.

"This project is a rich source of interesting ideas of real substance. The research team is not afraid to think in whole new directions and presents a range of visionary potential approaches that are already acting as catalysts in the urban development debate." - JURY

The winners were selected by interdisciplinary and international jury of leading architects from different parts of the world, an engineer, a representative of the UN, and the CEO of the Zumtobel Group, including:

Stefan Behnisch, (Chairman) Architect / Behnisch Architects, Stuttgart (Germany)

Yung Ho Chang, Architect, Head of Department of Architecture / Massachusetts Institute of

Technology, Cambridge (USA)

Brian Cody, Engineer, Chair of the Institute for Buildings and Energy, Graz University of Technology

(Austria)

Colin Fournier, Architect / University College London (UK)

Andreas Ludwig, CEO Zumtobel Group, Dornbirn (Austria)

Enrique Norten, Architect / TEN Arquitectos, Mexico City and New York (Mexico, USA)

Anna Tibaijuka, General and Executive Director / UN Habitat, Nairobi (Kenya)

“I am delighted that, in their selection this year, the jury have sent out a clear signal that smaller projects which adopt innovative approaches can also prove an important source of inspiration. We need to look beyond our current needs and see the challenges of the future in their full context, as is reflected in the winning project in the "Research & Innovation" category," explained Zumtobel Group CEO and jury member Andreas Ludwig.

The winner in the category “Built Environment” was HARMONIA 57 by Triptyque. In the category "Research & Initiative", honorable mentions went to a rural student project at the University of Talca in Chile; a cross-border exchange programme and symposium "Political Equator II" (Estudio Teddy Cruz) involving the USA and Mexico; a highly poetical idea for an office and studio building in Columbia (Husos Architects); and a master plan for a wind park in the North Sea (Office for Metropolitan Architecture) that aims to meet the entire electricity needs of the Netherlands.

Terreform ONE review in Toronto Star

A meat home on the renewable range
by Christopher Hume
Sat. Jan. 23, 2010, Toronto Star

"Joachim, his partner architect Maria Aiolova, and the firm he co-founded, Terreform One, are dedicated to the proposition that being sustainable is not enough. It's time, they say, for North Americans to start giving back to the environment."
"To save the world, we must first reinvent it. So says Brooklyn-based architect and visionary Mitchell Joachim. And he's not talking about tinkering here or tweaking there, but a total remake, top to bottom. His proposals range from impact-absorbing "soft cars" and towers clad in compacted trash to movable dwellings and "meat houses". If that strikes you as scary, relax. This is one revolution we're going to enjoy."
http://www.thestar.com/news/gta/article/754129--hume-a-meat-home-on-the-renewable-range

One Prize Design Competition

Introducing the One Prize: Award $10,000
CALLING ALL FUTURE-FORWARD ARCHITECTS, URBAN DESIGNERS, PLANNERS, ENGINEERS, SCIENTISTS, ARTISTS, STUDENTS AND INDIVIDUALS OF ALL BACKGROUNDS: How would you reinvent the American garden?
Select Jury:
Margaret Crawford, Dickson Despommier, Margie Ruddick, Cameron Sinclair, Kate Stohr, Bruce Lindsey, and more TBA.
Please see updates and further information at www.oneprize.org

MEx: A Design Cooperative Grows in Brooklyn

Architectural Record: archrecord2 Oct. 2009.
By Murrye Bernard
Together, Al Atarra and Interboro Partners established The Metropolitan Exchange (MEx), “an architecture, urban planning, and research cooperative” with the goal that members would “collaborate on architecture and planning projects, pursue development opportunities, and sponsor lectures, film screenings, and exhibitions.”
Word spread to friends and colleagues about the affordable studio space, attracting other emerging sole practitioners and small partnerships such as Decker Yeadon, MAN Architecture, Kaja Kuhl, and slo.vis, who find the space a much more productive environment than their living rooms. Aside from traditional architectural practices, other MEx tenants include Patten Studio, which provides design technology for interactive media; Terreform1, a non-profit philanthropic design collaborate; and Meredith TenHoor, who researches and writes on contemporary urbanism and politics.
http://archrecord.construction.com/archrecord2/work/0910/slide_23.asp

Reshaping Cities on CNBC

The Business of Innovation hosted by Maria Bartiromo
RESHAPING CITIES - Premiered Monday, October 5th
Each year, we add the equivalent of seven New Yorks to the planet, creating strains our ageing cities are struggling to handle. The intelligent city won't just survive under this strain - it will flourish. Touching upon public safety, traffic, “self-aware” buildings, and smart grids, this show introduces the systems that will make the cities of the future both successful and sustainable.

Thought Leaders:

Mitchell Joachim, PhD, Urban Architect

Paul Romer, PhD, Senior Fellow at Stanford University.

Michael Chernoff, former US Secretary of Homeland Security.

Special Thanks: Terry Murphy, Jessica Gerstle, Sarah Orenstein.
see video http://www.cnbc.com/id/15840232?video=1285639918&play=1#

Design Jazz at Pratt Manhattan Gallery

Design Jazz: Improvisations on the Urban Street
Inspired by the newly created department of Academic Sustainability at Pratt Institute, this exhibition in two parts will document both theoretical and creative approaches to the design of urban streets by invited guests Amy Guggenheim, artist, writer and professor, Pratt Institute; Mitchell Joachim, architect, designer and co-founder Terreform One; and Leon Reid IV, street artist, teacher, and Pratt alumnus, as well as document the process of a local realized project.
Design and Sustainability
Pratt Manhattan Gallery September 25 - November 7, 2009
Public reception Friday, October 9, 6–8 pm 144 West 14th Street New York, NY
http://www.terreform.org/pratt.html

Carnegie Mellon's Miller Gallery: Terreform 1

29 Chains to the Moon
Artists' Schemes for a Fantastic Future
Guest curated by Andrea Grover
Aug. 28 - Dec. 6, 2009
Artists: Open_Sailing, Stephanie Smith, Mitchell Joachim/ Terreform ONE
http://millergallery.cfa.cmu.edu/

TerreFarm: Urban Design + Grow

We provide a unique opportunity for students to learn from established professionals in an experimental design/grow urban farm. The Interaction of students, builders, and architects is encouraged by the intense environment of The Metropolitan Exchange (MEx), located in downtown Brooklyn.
see more at
TerreFarm:
http://terrefarm.blogspot.com/

New Executive Director: Eliot Hodges

Eliot Hodges earned his BA from Harvard College and his MBA from the Kellogg School of Management. He served as a project manager for UN- and US-funded reconstruction programs in Afghanistan from 2004-2006. These programs included included housing for Afghan returnees as well as clinic and school construction in Northern Afghanistan. In 2006, he headed a program that provided all logistical and operational support to the European Union Election Observation Mission to Afghan parliamentary and provincial elections. In 2007, he worked in Congress on Senator Chuck Hagel's foreign policy team.
http://www.terreform.org/people_eh.html

Colbert Report: Mitchell Joachim

The Colbert Report	Mon - Thurs 11:30pm / 10:30c
Mitchell Joachim
colbertnation.com
Colbert Report Full Episodes Political Humor Gay Marriage

Ecological Urbanism at Harvard GSD Podcast

Panel 1: Productive Urban Environments
Urbanism carries a carbon footprint well beyond the physical limits of the city. Future cities will need to aspire to be carbon negative, including off-setting the city’s embodied energy. What is the potential for cities to increase the production of energy, food and good public health?

Moderator: Margaret Crawford, Harvard Graduate School of Design

Speakers:
Michelle Addington, Yale School of Architecture
Dorothée Imbert, Harvard Graduate School of Design
Mitchell Joachim, Columbia University
Nina-Marie Lister, pLandform and Ryerson University
http://ecologicalurbanism.gsd.harvard.edu/2009/01/08/panel-1-productive-urban-environments/

Iron Designer

This past Thursday, April 23, four teams made up of third-year Master’s of Architecture students from Columbia GSAPP, Parsons The New School, Pratt Institute, and City College of New York (CCNY - winners) competed against each other in an hour-long design competition to propose a sustainable design solution for the DUMBO archway. After several years of being used as a storage facility, the archway has re-opened for public use. The competition challenged the students to create a link between the archway and the adjacent lot in light of it’s re-birth as a public space. The event took place in Raumlabor’s Spacebuster, an inflatable and mobile dome which has been hosting events around New York City this past week.

Jurors include: Joseph Grima (Storefront for Art and Architecture), Raumlabor, Olivia Chen (Inhabitat), Kate Kerrigan (Dumbo Improvement District), Richard Plunz, Ben Prosky and Sarah Williams (Columbia GSAPP), Meredith Tenhoor and Deb Johnson (Pratt Institute), Joel Towers (Parsons), Rafael Magrou (architecture critic, Paris), Amale Andraos and Dan Wood (workAC), Victoria Marshall (Till Design), William Menking (The Architect's Newspaper).

Iron Designer is only part of a larger scheme of events that are part of ECOGRAM: The Sustainability Question. ECOGRAM is a series of events initiated at the Columbia GSAPP by Mitchell Joachim, Ph.D. and Ioanna Theocharopoulou, Ph.D., to examine the question of sustainability in architecture and architectural education. The first conference “Ecogram: The Sustainability Question” took place in October 2008. A second large-scale conference is planned for October 2009.
Studio- X
Storefront for Art and Architecture
Inhabitat
ECOGRAM

The More the Merrier: An Open Letter for Terreforming

More non-profit charities are a good thing.
More community schools are a good thing.
More Habitat for Humanity operations are a good thing.

We are Terreform ONE (Open Network Ecology). We are a 501(c)(3) charitable organization that activates ecological principles in the urban realm. We formed the group to serve the public and created a community laboratory in Downtown Brooklyn. We invite you to please join us in assembling more Terreform organizations.

More non-profit design groups are a good thing.
Happy Earth Day!

Mitchell Joachim in Rolling Stone Magazine

"The RS 100: Agents of Change," Rolling Stone, p.63, April 2, 2009.

Mitchell Joachim; The visionary in urban planning sees stackable cars and houses in trees.
WHAT HE'S CHANGING: In a sedate field, Joachim is pushing for a radical green rethink of the American city in the 21st century. An architect and urban planner at Brooklyn's nonprofit Terreform 1, Joachim wants to open up cluttered streets by creating a soft, stackable City Car that would be shared like a Zipcar.
NEXT MOVE: Exploring inter-skyscraper blimp ferries and weaving energy-efficient houses into existing trees.
KEY QUOTE: "I give a voice for people and things that can't necessarily speak for themselves, like trees and wildlife. Or the residents of Harlem." YES Harlem speaks, but not always by way of detailed urban design drawings.

http://www.rollingstone.com/news/story/26754176/the_rs_100_agents_of_change/3

Michael Sorkin Disclaimer

Disclaimer related to Michael Sorkin and Terreform Inc.  
Since 2008 a professional critic, Sorkin, has distributed inaccurate and damaging claims about our organization Terreform ONE. 
The US Patent and Trademark Office attorney has rejected Michael Sorkin's claims to use our trademark in three consecutive cases and appeals. The USPTO attorney on Dec. 15, 2010 has rendered a FINAL decision and rejected Sorkin.  Sorkin cannot legally use our mark and anyone who does without legal authorization is confusing and deceiving the public.  see: USPTO Office Action

UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
"In the first Office action the examining attorney refused registration of applicant’s (Sorkin) proposed mark based upon a finding of a likelihood of confusion under Trademark Act Section 2(d) with respect to U.S. Registration No. 3752902."
"In its response applicant (Sorkin) submits arguments against the examining attorney’s Trademark Act Section 2(d) likelihood of confusion refusal with respect to U.S. Registration No. 3752902. The examining attorney has carefully considered applicant’s (Sorkin) arguments and does not find them persuasive. Accordingly, the examining attorney continues and maintains said refusal and now makes it FINAL."
"Trademark Act Section 2(d) bars registration of an applied-for mark that so resembles a registered mark that it is likely that a potential consumer would be confused or mistaken or deceived as to the source of the goods and/or services of the applicant and registrant."

We lawfully own the trademark to the name (view our USPTO registration). Any unauthorized use of our Terreform mark or similar derivation will deceive and confuse the public.
Terreform ONE is a 501(c)(3) charitable organization: Mitchell Joachim, Maria Aiolova, Melanie Fessel, Dan O'Connor, Oliver Medvedik
http://www.terreform.org/Terreform_1_Trademark.pdf

For further information contact:  
Christopher J. Glancy, Partner
White & Case LLP
1155 Avenue of the Americas
New York, NY 10036
T: + 1 212 819 8307

MORE

SEE PUBLISHED LETTER IN ARCHITECT MAGAZINE:

CLICK TO ZOOM